@inproceedings{BaurLipenkovaBühlerBick.2015, author = {Baur, AW and Lipenkova, J and Bühler, J and Bick, M}, title = {A Novel Design Science Approach for Integrating Chinese User-Generated Content in Non-Chinese Market Intelligence}, url = {http://aisel.aisnet.org/icis2015/proceedings/ISdesign/4/}, booktitle = {Proceedings of the 2015 International Conference on Information Systems (ICIS 2015)}, month = {13.-16.12.2015}, year = {2015}, address = {Fort Worth}, bild = {ICIS2015.jpg}, }