@book{Baur.2016, author = {Baur, AW}, title = {New Ways to Leverage Web 2.0 : Social Media Content for Market Intelligence and Customer Interaction}, url = {http://d-nb.info/1108835414/34}, year = {2016}, address = {Berlin}, publisher = {ESCP Europe Wirtschaftshochschule Berlin}, isbn = {urn:nbn:de:101:1-201607286793}, bild = {AB_Diss_Cover.png}, }