@incollection{BühlerCwierzBick.2016, author = {Bühler, J and Cwierz, N and Bick, M}, title = {The Impact of Social Media on Cause-Related Marketing Campaigns}, url = {http://link.springer.com/chapter/10.1007/978-3-319-45234-0_10}, booktitle = {Social Media: The Good, the Bad, and the Ugly}, editor = {Dwivedi, YK, Mäntymäki, M, Ravishankar, M, Janssen, M, Clement, M, Slade, EL, Rana, NP, Al-Sharhan, S, Simintiras, AC}, year = {2016}, pages = {105–119}, publisher = {Springer International Publishing}, address = {Cham}, bild = {I3E_SM-TGTBaTU.jpg}, }